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Our Philosophy in POD i+a encompasses key Principles of Design (POD):

Balance, be it symmetrical or asymmetrical.
Proportion, relationship between objects, relative to its size and scale.
Rhythm, or repetition in design to develop an internal consistency.
Emphasis, often called dominance, showcases what is of highest priority in a design.
Unity, or proximity are what pulls design elements together and show their relationships.

Creative application in POD in turn determines how successful an interior may be.